About Us


It all started when...

The R. J. Liebe Athletic Lettering Company began in 1923 in the basement of a modest St. Louis home. Robert Liebe and his wife started out with a pair of Singer sewing machines embroidering letters and sewing them onto athletic jerseys. By 1935 the small business had attracted so much attention that he signed a contract with Rawlings Sporting Goods to handle lettering for their uniforms.

The R J. Liebe Athletic lettering Company did more than just sew letters and numbers on jerseys. Robert Liebe Sr. created uniform designs for the St. Louis Browns, St. Louis Cardinals, and for many colleges and universities as well as for most of the American Basketball Association. The Liebe Company now manufactures lettering for nearly all types of sports. Professional basketball, football, and hockey organizations as well as collegiate, high school and community teams all proudly wear uniforms emblazoned with the R. J. Liebe Athletic Lettering Company quality..


The Webster Fabric division of the R. J. Liebe Athletic Lettering Company was established in 1977 and incorporated in Missouri.  The Webster Fabric division patented the Cad-Cut Film for heat applied lettering. Webster Fabric also patented The Poly-Pro Twill, also known as Tackle Twill in the industry, which has been the sport garment industry’s standard of excellence for more than 35 years.